Internet Marketing Blog

Where Will The Internet of Things (IoT) Lead Our Businesses Next?

Where Will The Internet of Things (IoT) Lead Our Businesses Next?

 

Telstra CEO Andrew Penn predicts that by 2020, “everything that can be connected will be connected”. This statement is strengthened by estimates from analyst company Gartner Inc. that 20.4 billion IoT devices will be installed by this time. Basically everything with an on/off switch, from home appliances to wearable devices, will be accessing and sharing information through the internet. Cool huh?

 

The leap in internet technology has already created exciting beneficial developments for businesses, from automation, to outsourcing opportunities and more comprehensive operational control through cloud technology and data.

 

However, with the exponential growth in technology only just beginning, how is this likely to shape the way we do business in the near future?

How IoT is transforming our current business-scape

business-scape

We are seeing fast progress with artificial intelligence and this is influencing business. Millions of us are already using technologies like Google Assistant and Alexa to make purchasing and day-to-day tasks faster and much simpler. And leaders like Google and Amazon are funding projects to improve things such as task automation, machine learning, virtual reality, robotics, voice recognition and more.

 

On a broader scale we are now seeing the power of IoT with smart homes and even smart cities. These connected environments will look to reduce the human impact on climate change and manage population growth. AI can help us do things that aren’t possible as mere human beings. Employing AI systems has already helped companies efficiently analyse data to personalize online ads, or even detect fraud or diagnose disease. These technologies will become more integrated as we move functionality into the cloud.

 

So what’s in store? Well Erik Brynjolfsson and Andrew Mcafee on the subject in the Harvard Business Review,  comment that though AI is “already in use in thousands of companies around the world, most big opportunities have not yet been tapped”.

It’s predicted that AI will have a magnified role in business over the next 10 years, becoming instrumental to almost every industry, from manufacturing, to education, law, finance and transportation.

Preparing for a more connected world

In order to thrive in the era of connectivity, businesses will need to position themselves for technological innovation by adapting their core processes and their business models. Business owners should be prepared for fast developments in areas including:

 

  • Highly individualized management over what our devices can do, when and where. Think of smart offices that can be controlled by your smartphone to lower running costs.
  • Automated triggering of device functions, such as automatic ordering of office supplies when low on stock.
  • Better tracking of deliveries and vehicles.
  • Machine learning enabling data storage and collection for predictive analytics.

 

As well as improved operational efficiencies and business insights, IoT devices might become key to increased staff productivity. A person with a wearable device that tells them when and where they are most productive for instance, could maximize their contributions to their working environment. IoT will also be essential in the creation or streamlining of competitive products and services. You may be able to implement or provide customers with devices that can automatically receive instructions from the internet. These innovations centered around IoT will enable stronger product and service capabilities and improved connections with consumers.

 

However with these tremendous opportunities come challenges and risks. Businesses will need to be prepared for the huge amounts of data that will need to be stored and exchanged via their connected platforms. The focus should be on building a central system to collect and capture the data, which companies will also be leveraging for marketing purposes. Obviously digital security will be a problem faced by businesses adopting many connected devices. For now, as business owners we can educate ourselves on the possible security risks related to cloud technologies along with the potential devices that will enhance our growth and competitive edge.

 

What do you think will be the main benefits of IoT technology in the business-scape and what would you like to see in your industry? We would love to hear!

 

6 Proven Benefits of Marketing Automation

6 Proven Benefits of Marketing Automation to Enhance Your Business

 

Though not everyone may like the idea of a fully technologized way of business (we’re not quite ready to replace our staff with machines), there are some innovations that have made our lives much much easier. Marketing automation is one of them – saving businesses time and money on nurturing and converting leads and creating more effective marketing campaigns.

 

So what is marketing automation?

 

Well according to the automation software company Marketo, marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.”

 

Marketing automation assists both sales and marketing processes by automating tasks across numerous touch points that you or your team would perform manually, like emailing new customers or tracking leads from telephone or social media campaigns.

 

Automated doesn’t = generic email spam. In fact, marketing automation software can let you connect with potential and existing customers on a highly personal level. Here are the key benefits of marketing automation software in more detail:

The perks of marketing automation

  1. Nurture leads faster and easier

Automating initiatives such as welcome messages, or promotional discounts for people who have subscribed via your website or liked your social media pages, help you funnel leads from the first moment they engage with you. With increasingly complex paths to purchase, automation can help you communicate with customers at the right times for each customer journey, and through multiple online and offline touchpoints.

2. Segment your customers more effectively

Marketing automation software can help you efficiently segment leads based on factors like demographics, their interests or their lifecycle stages and behaviours. This way you can send more personalized messages which are relevant to your potential customers’ needs.

3.  Make your communications more targeted

By sending out an automated survey when someone subscribes to your mailing list or purchases from you, you can find out key details to craft targeted content for improved conversions. You can also use the software to look at people’s website patterns, like how long they’re on a certain website page or if they’ve opened your newsletter, which will help you target them at the right point in their buying journey.

 

4. Integrate your marketing platforms from CRM to analytics

A great benefit of marketing automation software is that it can be integrated with your CRM, task management and analytics platforms. This will not only help you better track leads and sales and marketing tasks, but it will also let you see what’s working and what strategies could be improved. Integrating all your marketing platforms via the software – your website, social media channels and email and SMS marketing etc. – helps with developing a more consistent brand presence and makes communication between you and your customers much easier.

5. Gain better insights to enhance your ROI

Automated marketing solutions can provide in-depth reporting on your individual campaigns and organize data for you. Gaining better insights into your customer profiles will ultimately allow you to test out new strategies, optimize your campaigns and reach out to your leads and customers in a more profitable way.

 

6. Save time and money on your marketing and sales tactics

Simply put, automation cuts the time you’d spend messaging people manually and prevents human error, which can additionally be a time and cost saver. And with timely and relevant communications to keep people engaged, you’ll be optimizing the long-term results of your campaigns for increased revenue. A VB Insight report on marketing automation found that “80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.” Making the switch to conversion-focused automated software could help you reach new customers and increased your return from existing ones.

 

If you’re interested in marketing automation to optimize your marketing and sales processes, you can speak to us about the right software for your needs. We help businesses by implementing the best automated solutions and managing their activity so that they can focus on the campaigns that generate genuine results. To find out more, you can call us on +1 855 422 6224 or head to our contact page!

5 Things Your Business Needs to Know about Social Media Marketing

5 Things Your Business Needs to Know about Social Media Marketing

 

From the first social media site in 1997 allowing users to make new friends online, things have gotten a whole lot bigger. Now the term social media encompasses much more than social networking sites, meaning that sites that host user accounts and comment sections – Medium, Tumblr, YouTube, WordPress and Blogger etc. – are also seen as forms of social media.

 

With sites such as Facebook, Twitter, LinkedIn and Pinterest being a huge driver of referral traffic on the web, social media has become a brilliant brand tool for businesses worldwide to promote growth and engage stronger customer relationships.

 

Still not convinced social media is for you? Have a look at these social media statistics highlighting the importance of using social media as a business:

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And these stats don’t only go to prove the popularity of puppy videos – studies prove that both consumer and B2B purchase decisions are influenced by content found on social media sites.  

Here we’ve put together a 5 point guide on choosing the right social media platforms for your business, how you can create the best social media experience to attract more interest in your brand.

#1 Deliver a more personal customer experience


There is no ‘one-size-fits-all’ approach to building the right social media following and awareness of your brand. So luckily you don’t have to spend the time on creating every social media profile there is – only the ones that will best appeal to your chosen target market. In order to decide what social sites your business should be using, you’ll need to develop your ideal buying personas and conduct research about how your target audience engage with social media channels. Considering buyer motivations in your social media marketing will help you better personalize your content, increase customer loyalty and improve sales for a greater ROI.

You may find that your buying personas will differ depending on the channel you’re using, as not all of your audience using Facebook will have the same attitudes and behaviors as those using Twitter. However, here’s what you should generally look at when forming buying personas for social media:

  1. How your buyers make purchase decisions and buy from you;
  2. their preferred ways of gaining industry knowledge;
  3. their attitudes towards new brands.

Your personalized buying personas for each of your selected channels should feed into all your social media content. All content should convey a clear message that compels action from your audience, whether that be a comment or a like, a click through to your website or a direct conversion. Keep these tips in mind when personalizing your social media experience for your target personas:

  • Use a consistent brand voice that uses the same language and tone as your target market.
  • Get creative and use images and video – think of content that your audience would want to share.
  • Address people’s concerns as well as promoting the benefits of your products and services. Be honest with your audience and use any issues as an opportunity to improve your offerings.
  • Are there any relevant influencers on your social media sites that would have a positive impact on your audience and brand’s message?

#2 Maintain a social media budget


By allowing you to reach customers on a one-to-one level, social media is a valuable marketing platform and should be treated as such. Regardless of how much money you have to spend, you need to invest in maintaining your social media profiles and reaching new customers through strategizing, content and advertising. With the right budget and strategy in place, it can be a pretty cost-effective way to connect with your target audience.

As well as hiring an employee or specialist to help you properly establish your online presence and create an effective social media strategy, here are some things you’ll need to look at when budgeting.

  • Content – how often will you create or share content and who will be in charge of this? What kind of content will this be? Will you need professional images or videos? Will you need creative software to develop more engaging posts?
  • Paid advertising – paid advertising should be balanced with organic posts to further the reach of your content. You’ll need to decide whether this will be a regular feature in your strategy or whether you will experiment by promoting the organic content that performs well.
  • Management – Who will manage your social media platforms and how much time will they need? Will they require training? What listening, analytical, automation, mobile or security tools etc. will you need to maximise your efficiency and campaign ROI?
  • Campaigns – will you create stand-alone promotions to grow your reach and awareness? How many will you run per year?

You may find that outsourcing your social media marketing to a digital marketing agency will be more efficient and cost-effective than carrying out the bulk of it yourself. They will already have the most appropriate tools and can provide you with the quality of expertise you need to make the most of your budget.

#3 Be there, be quick, be useful


Regardless of how many followers you have, people won’t necessarily trust your company until you can connect with them emotionally and on a personal level. This means creating a diverse spread of relatable and newsworthy posts that don’t simply push for sales. You can reach out to potential customers by posting about promotions and exclusive offers, or events that you’re hosting. Keep your profiles updated with company photos and customer reviews as this will show that you’re legit and will better inspire trust and brand loyalty. And finally, once you’ve built up a trust with your audience, you’ll need to maintain it – posts need to consistent, whether daily or weekly, to keep people coming back.

Social media is also about being able to respond to people’s needs. You may find that sharing a survey about new product ideas or asking for reviews on your services is a great way to understand your target market and get them engaged with your business. Don’t be afraid to directly ask people about ways that you could improve or respond to people’s mentions of your company, good or bad. If they know that you appreciated their comments or likes and shares, they’ll be more likely to positively do so again. Tools such as chatbots allow you to immediately respond and resolve problems without you even having to get involved. A 2016 report from Sprout Social found that the average number of social messages needing a response have grown 18% year over year. Chatbots allow you to automate your responses so you can create more personalized online customer service experiences. Chatbots for Facebook Messenger are currently growing in popularity for brands to increase communication and lower response times.

#4 Use content across channels

Many social media sites such as Facebook, Twitter and Instagram, allow you to share posts cross-channel. Although your content should ideally be tailored to each channel, posting some content cross-channel will mean that you can instantly reach the maximum number of people. This works well if you’re running promotional campaigns that are attention-grabbing and link to a dedicated landing page. You may even want to use unique hashtags which can be used across each social media platform to give your campaign an edge.

#5 Adapt with the latest online marketing trends


In order to stay relevant, you’ll need to keep your eye on trends such as video and live streaming, chatbots or trends in paid advertising. Consider how your business can use these trends to maximize your social media presence and drive engagement. However, choose wisely. Don’t go overboard by trying to adopt every trend. Instead, focus on using the ones that will offer most value for you and your audience. You may find it helpful to set aside a small portion of your budget to experiment with these trends and measuring their effectiveness before adopting them on a larger scale.

If you’d like to know more on being successful with your social media marketing, or to speak to an expert on managing your online presence, you can call us at BA Marketing on +1 855 422 6224 and we’ll be happy to help you.

Your Google SEO News Round-up 2017

Your Google SEO News Round-up 2017

 

Google processes nearly 4.5 billion searches per day. As the largest search engine worldwide, with more than a 77% market share, increasing your visibility in Google’s search results should be central to your digital marketing efforts.

 

This is where SEO tactics focusing on things such as user intent, link building and quality content come in. Effectively applying these tactics will not only help Google give you preference in search, but you’ll be better able to engage your most valuable prospects and build a concrete brand identity. However, SEO is a changing and complex thing, which is why you’ll need to be proactive and consider relevant emerging trends and updates when developing your online marketing strategy. 

 

Here we’ll look at some of the major current and upcoming updates to Google and search optimization, which are all geared towards personalizing the user’s search experience.

 

Google My Business gives you better insights

 

Google My Business is a Google interface designed to make it easier for businesses and organizations to manage their online presence and connect with people on Search and Maps. Launched in 2014, Google My Business is especially beneficial for small businesses looking to be found by their local audiences.

 

So what’s new?

 

Well according to Evan Oder from Local Search Pros, two new reporting additions have been seen in some users’ main dashboards. He found insights on the amount of returning customers to a business, as well as the most popular times of business.

 

 

If you’re a local business using Google My Business, you could be able to find out what percentage of people have visited your store repeatedly over a selected time period. This insight is a great addition if you want to better convert and engage with repeat and more lucrative customers.

This preview of the potential new reporting insights could mean that they will be rolled out to all Google My Business users in the near future.

 

Your timeline on Google Maps iOS

 


Previously exclusive to Android devices, the Google Maps ‘Your Timeline’ feature will now be available to iOS users. Your Timeline in Maps lets you keep a record of places you’ve visited, whether a local restaurant or sights across the world. Google is now expanding this feature to include Apple users, which could help businesses with repeat purchases. To best take advantage of this update you’d need to be in the mapped listings (local snack packs) in Google search for your key search terms, shown below:

 

 

New features have also been added to the timeline, such as making it more customizable for users and initiating ‘Place cards’ to display more information about their previous visits.

 

Google’s mobile-first index

 

Since it was announced in 2015 that more people search on mobile than on desktop, Google has been favoring mobile-centric SEO efforts in its Search ranking process. And with the continued increase in mobile phone use and on-the-go search, Google has recently begun testing its mobile-first index. This update, which will be launched early next year, means that Google will use the mobile versions of your website pages to decide where you rank in search. It will resort to the desktop version if there is no available mobile version.

The update will affect both mobile and desktop users, so if your website isn’t yet mobile-friendly, it will impact on how you appear for desktop searches too. Here are our tips on getting up to speed with your mobile marketing

 

 

Suggested video clips

 

It appears that Google has been testing a potential new feature in Search – a “suggested clip”. The clip is a video answer displayed at the top of the search results pages, which when clicked on skips straight to a specific point. For instance, instead of having to wait and watch the introduction in how-to videos, the suggested clip will jump straight to the answer you’re looking for.

 

Videos will continue to thrive as a form of online content and are an essential SEO tool. Forrester estimates that one minute of video is equal to 1.8 million words of text in the message communicated. So with this potential update focusing on video in Search, you might want to look at how videos could work for your business.

 

The Mobile Future

 

Google is placing more emphasis on its Accelerated Mobile Pages (AMP) project to improve the search experience for mobile users. The project was initiated to provide faster-loading web pages for people browsing on their mobile devices. Now after launching its Top Stories AMP carousel last year, Google has added a “related picks” feature which shows underneath the stories.

 

If you have a ‘top story’ that is AMP formatted you could come into the Top Stories carousel for related search terms. The related picks feature expands the potential for your content to be seen and provides it in a way that encourages your audience to better engage with you.

 

In addition, Google has developed “similar items” in mobile image search results. This feature could well display additional product images and links which relate to the search. You can find out how to make your product images eligible for “similar items” here.

 

 

 

Again, these updates highlight the value of making your website mobile optimized, as well as the prominence of image and more interactive forms of content in the marketing mix.

 

Applying the latest trends and updates into your own SEO strategy does take time and a continuous effort, however doing so will help you be seen, stand out above the competition and secure your place in the top results in Google Search. If you’d like help with setting up your SEO strategy or with your online marketing needs, why not call us for a free 30 minute consultation? Head to our Contact page to get started.

 

Meet the Team: Jo Boudreaux

Meet the Team: Jo Boudreaux

 

Digital marketing has exploded in recent years and it’s only set to grow, as we continue to carry out business online. According to Forbes the US digital marketing spend will near $120 billion by 2021. Plus, investment in paid search, display advertising, social media advertising, online video advertising and email marketing will account for 46% of all advertising in the next five years. As the generation of digital millennials acquire spending power, digital marketers will play a crucial role in helping businesses to thrive in their competitive online environments.

 

We caught up with our CEO Jo Boudreaux, to ask about the role of a digital marketer in this changing climate and to find out what inspired her to help businesses reach success online through Boudreaux & Angel Marketing:

 

  Tell us about yourself

 

I was born in Florida and raised near Knoxville in Kingston, TN with my older and wiser sister. My father is a Cajun from Biloxi, as you may have suspected from the name, and my mother is from Miami. We moved to Tennessee in 1977 to enjoy the seasons, scenery and the wonderful Smoky Mountains. I have many glorious memories of riding motorcycles with dad on these beautiful country roads.

I am a fun-loving thrill seeker that has had a lot of adventures including sky-diving, racing street bikes and motocross, snowboarding, zip-lining, and skateboarding. I have mellowed out quite a bit over the years, but you can still catch me on the occasional zip-line and out riding motorcycles.

 

I currently live in Knoxville TN with my wife, Terri, our two dogs and two sugar gliders.

 

So when did your career in digital begin?

 

My career began in 1984 when I graduated from DeVry technical university in Atlanta, GA with a new love of programming. I had learned how to code in machine language and loved it! To me, programming and troubleshooting code was like figuring out puzzles; challenging and rewarding. I continued my education in programming and started working as a software consultant. I earned a B.S. in Computer Information Systems from Regis University in Denver, Colorado while working full-time. After 13 years of coding I decided to seek a new challenge so I steered my career toward quality assurance. I found new purpose in ensuring the quality of code and verifying requirements. As I say this I realize how boring it sounds, but I really enjoy finding and fixing problems.

I started building websites for non-profits and friends as a hobby in 2009. I enjoyed getting back into programming and started looking for other website building opportunities. I built one website for our homeowner’s association, another for my sister’s artwork, and a couple for professional associations and I thoroughly enjoyed doing the work.

When I started building websites for local businesses, I reached out to friends in marketing and, following their advice, started incorporating other online tools such as social media, email marketing and marketing automation to get more traffic and increase lead generation for my clients. I learned how to make websites serve as profitable investments for their owners.

 

What motivated you to start your own business?

 

My cousin’s moving speech about my uncle’s legacy sparked my inner journey to figure out the legacy I wanted to leave behind. Terri and I spent some time soul searching to discover what really matters to us and what we could do to make a difference. We decided to use Terri’s retail and management experience and my website and online marketing experience to help non-profits and select businesses (ones that are socially responsible providing products or services that help people) succeed online. Through Boudreaux & Angel Marketing we can offer state-of-the-art services to our clients at a low cost, so that they can effectively reach out to others and make a difference in their own ways.

 

Your services include SEO, content marketing and consulting – why do you think these are so important for local businesses in Knoxville?

 

Actually, our services include designing and building websites, local and organic SEO, and all-in-one marketing packages.

 

An impressive website with compelling content, clear calls to action and expert lead capturing is the foundation of successful online marketing. Your website is your online brochure telling what you do and what problems you solve for your customers. Your website needs to be well-designed and effective so you stand out from your competition.

 

People who are searching for you need to be able to find your website. This is where SEO becomes paramount. Local SEO helps people in your local market find your website and can also facilitate helpful reviews of your business. Reviews are important and are relied upon for buyer endorsements and indications of the kind of service to expect.

 

Our tailored all-in-one marketing packages help you to expertly voice what makes your business valuable and unique online, so that you can say exactly what your customers need to hear to make a purchase. We specialize in lead generation using platforms and offers, and nurturing leads through the buyer journey to close sales. Our packages include marketing automation to improve your follow-up efforts, for customer retention and brand loyalty.

 

What do you think the biggest challenges and opportunities are for a digital marketer?

 

Keeping up with the changing trends and channels. It’s an exciting and welcome challenge to get involved with new ways of reaching and interacting with customers.

Another challenge is extracting insights from big data to make better decisions to improve business processes and gain a competitive advantage. Also, there is a huge opportunity, with all the data pouring in from social media and every single digital process, to make customers feel special and loved with a personalized user experience. The challenge here is to not go overboard and make customers feel stalked and creeped out.

 

Are there any digital marketing trends that you expect to really take hold over the next year?

 

Since mobile devices are part of daily life, location-based data use will continue to grow to deliver customers targeted ads based on proximity. For instance, around lunchtime, a restaurant could send a coupon with an enticing picture of their lunch special to the mobile phones of people nearby. This presents the offer at the right time to the people most likely to bite, so to speak.

Chatbots are making a comeback and have already started gaining ground in the market. Chatbots are rules and AI based programs that live inside messenger apps and can be configured to answer customer support questions, help make purchases, perform scheduling, give advice, you name it.

I believe live video is going to continue to gain ground and become a larger part of internet marketing.

 

Do you have 3 good tips for small businesses starting out their digital marketing?                                                                                                                                                 

  1.   Brand identity: Start with developing your brand identity with logo, color scheme, website, and marketing materials that convey your company’s identity and personality. Create a brand guide that can be used to ensure that all your future marketing materials, emails, and social activity is consistent with your brand.
  2. Buyer personas: Learn everything you can about your ideal customers and create buyer personas. Understanding who they are, what problems they face, and where they go for answers will help you tailor the content and timing of your communications so you can offer solutions to their pain points at the most appropriate place and time.
  3. A compelling and converting website: Invest in a well-designed website that is geared toward converting visitors into leads. Your website is the foundation of your online presence and it needs to educate the visitor but it also needs to tell them why they should buy from you and how to proceed. I’ve seen gorgeous websites, containing all the information a prospect could hope to find, fail to convert because they did not clearly tell the visitor what’s in it for them and what’s the next step. You need clear USP’s that hit home with your ideal prospects and easy and convenient calls-to-action. This is where you use the information from your buyer personas to say the right thing at the right time with the right type of CTA to make it a no-brainer for the prospect to convert.

My bonus tip would be boosting your onsite and local SEO: Build your site’s authority and trustworthiness by developing high quality content that answers the questions your customers are asking and providing actual customer testimonials for visitors to get a feel for what it’s like to work with you and buy from you.

 

And finally, what do you enjoy doing outside of your business?

 

I enjoy riding motorcycles in the twisty mountain roads, hiking to waterfalls, watching movies, spending time with family and friends and playing with our dogs and sugar gliders.

 

Have you got any questions you’d like to ask Jo? If you’d like to find out more about the services at BA Marketing, or to speak to Jo and her team about digital marketing for your business, you can call us on +1 855 422 6224 or email hello@ba.marketing today.

 

How to Create SEO Content for Over 7x More Website Traffic

 

How to Create SEO Content for Over 7x More Website Traffic

 
Almost everything visible on your website and about your business online, from your product images and customer reviews, to your contact information and social media posts, is content.
Content marketing is an extremely important part of growing your business online, since content is key to communicating what exactly it is you do and what you stand for.
 
Regularly putting out relevant and interesting content to your target audience can help to convert customers and improve brand loyalty. It’s a way of reminding people of what you can do for them and increasing their interaction with you across numerous touch points. But content is also great for SEO – getting you seen online and increasing your website traffic:

  • The more quality content you produce, the more likely it is that your content will be indexed for the search engines. If you produce content around the key terms that your target market will be searching with, the better chance you’ll have of ranking higher for these terms, which means more valuable traffic to your pages!
  • Consistently updating your website with new content will help with indexing, as well as giving visitors a reason to return. You can get readers to subscribe to your blog or offer extra content to obtain their contact details. Content is a valuable way of creating new leads.

 
In fact, a survey from IBM found that the majority of marketers believe that producing personalized content increases engagement rates. What’s more is that annually, content marketing leaders have been found to experience 7.8 times more website traffic than non-leaders (19.7% vs 2.5% – Aberdeen).
 
This means that creating compelling, targeted and valuable content, can lead you to significant site growth compared with your competitors. But how do you go about crafting content that matters, on the right channels?
 

How to produce SEO content

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Content Marketing Institute states that ‘the median time people spend on articles is 37 seconds’. You only have a short time to grip your readers and ensure that they continue to read your articles, however producing high quality, relevant content could help to reduce bounce rates and keep visitors on your site for much longer. Improving this engagement on your website will strengthen brand recognition and encourage people to share content or convert, for increased sales.
 
This is all brilliant for SEO too, as the more content and shares you receive, the more links you’ll have back to your website, which is crucial for rankings in search.
 
So how can you make your content effective? Well according to the LinkedIn Technology Marketing Community, there are 3 key elements that can enhance marketing efforts:

  1. Audience relevance
  2. Engaging and compelling storytelling
  3. Content that triggers a response/action

 
In order to hit these 3 elements, you’ll need to consider the following when crafting your content:

  • Using the keywords your audience are searching for, and related keywords, is how you can tell the search engines what your business is all about. Keywords should be included in your article’s title, a few times in the body, as well as in the URL, metadata and image tags. Internal links should also be implemented around keywords for each article. But remember, keywords should blend in smoothly and your content should be as human-friendly as possible.
  • Search engines love quality and unique content. And quality content is associated with longer-form content. It’s been suggested that content of around 1200 words is ideal for first-place rankings.
  • Optimize your content by adding a call-to-action or conversion tactic, to increase engagement.
  • Content should also be optimized externally, by distributing, repurposing or republishing content on other websites.
  • Repurposing your content for a LinkedIn article for example will help your business be seen by a wider audience.
  • Cisco has predicted that global internet traffic from videos will make up 80% of all internet traffic by 2019. Include interactive content forms such as images, videos and infographics. This may help to improve content shares, especially on social media.

 

Developing your content strategy

plan-for-producing-quality-content
 
Producing quality content can be a struggle, so setting a content plan will help you to better structure what keywords or topics to target. If you’re not confident writing on a regular basis however, a digital marketing agency will be able to produce appealing content for your readers whilst boosting your SEO. You can find out more about the content marketing services provided by BA Marketing here.
 
When developing your content strategy, look to other content leaders in your industry and keep up with the latest trends. See what you can do better or adapt to best suit your target audience. Then plan content around the keywords that will aid your business growth, checking them against the competition and demand for them.
 
Initially it would be beneficial to post more regularly, around 2 posts a week, in order to gain more traffic, visibility in search and brand awareness. You can get your staff to chip in as well to make this more manageable. It’s important to measure the results of content and adapt it – content that performs well should be updated and republished or repurposed to ensure optimization.
 
If you’d like to find out more about content marketing and types of content which could work for your business, you can check out our SEO ebook here. Or, why not schedule a free 30 minute consultation with our team so you can discuss digital marketing tactics in line with your business goals? Simply call us on +1 855 422 6224, or head to our contact page.
 

Supercharge Your SEO: 5 Key Ways to Improve Your Website’s Rankings

Supercharge Your SEO: 5 Key Ways to Improve Your Website’s Rankings

As we know, higher rankings in Google’s search results pages (SERPS) equates to more traffic to your website, which is key to your success online. However getting to the top of the search results for your area of expertise isn’t easy. There are hundreds of ranking factors which determine where and if your website will be seen by your potential customers, from how your website is built to your use of images and videos.

 

Although not all of these factors are known – Google likes to be secretive about how websites are ranked – there are some simple ways to boost your SEO. Improving your SEO will not only help you to be found more easily by your ideal audience, it will also help to improve their experience with your business online, which is great for business!

 

On-page SEO – your website

When evaluating your website, search engine algorithms will look at whether all components – links, metadata, images – are working properly and optimized for usability. They will scan your content and see if it relates to users searches, and also check things like how many pages people are viewing and how long they stay on them.

 

Here are 5 elements to consider when reviewing your website’s SEO performance:

On-page SEO

1# Optimize your content: content on your website means all text, images and videos – it’s quite a large chunk of it! It’s a must that your content is relevant, valuable and engaging, as search engines use it to determine what your business is and how it relates to users’ searches. Content must be written with keywords about your brand, products and services in mind, however it’s no use stuffing in as many as you can. Content has to read well and enhance the user experience otherwise you might be penalized for ‘keyword stuffing’. Duplicate content is also a no-no so try to make your content as unique as possible.
If you’re struggling with writing stellar content for your website then get a professional to do it for you. It will save you a lot of time and hassle!

 

2# Metadata: Metadata is small snippets of data which is used to describe individual pages on your website. This allows search engines to understand what each of your pages is all about. You’ll see your metadata come up in the SERPS like so:

Meta Tags describe website pages

Make sure you have meta tags, titles and descriptions on all site pages and that they’re relevant to each individual page.

 

3# Getting up to speed: A study from Kissmetrics found that 40% of website visitors will abandon a page if it takes more than 3 seconds to load. Yep, we all like things as quickly as possible nowadays, so improving your site’s load time could help to retain visitors and also boost your SEO. You can use online tools such as Pingdom, which will show you how long your website takes to load and each page element.

 

4# Internal links: How your site navigation is structured helps the search engines figure out the importance of each page. This means that the more links it has leading to it, the more authority it has and the higher it will rank in SERPS for relevant searches. Win! Therefore, audit your site and check that you’re linking to your most important pages like your key services page, instead of redundant pages with little content.

Boudreaux & Angel Marketing call-to-action buttons

 

5# URL structure: when it comes to your website domain, having a single one is generally better. So if you have a domain: yourwebsite.com and a subdomain: blog.yourwebsite.com, these should be canonicalized to root more traffic to your website and improve its rankings. This may also be the case for pages with very similar or duplicate content, as this will split the ranking signals and could impede SEO. Keep your URLs relevant to each page by making use of keywords, and keeping them simple. For instance yourwebsite.com/pantene-pro-v/full-and-thick is better than yourwebsite.com/products/shampoos/pantene-pro-v/full-and-thick.

 

There is a lot to think about when evaluating your on-page SEO, however most of these key factors can be tweaked easily and will also help to improve your website for your users. For any more advice, you can chat to us about improving your online visibility with excellent SEO. Contact us today for a no obligation, free 30 minute consultation.

Why Do I Need SEO

 

Why Do I Need SEO?

 

In our first blog we summed up what SEO is in a nutshell and briefly talked about how it can help you attract more targeted traffic to your website. Here we’ll go into more detail about why SEO is such a necessary aspect of your strategy for online success and some of the ways you can achieve this:
 

Why You Need SEO

 
If you have a website, you need SEO to get visitors. The goal of SEO is to raise the ranking of your website. You not only need SEO, but you need it done correctly. There are rules that search engines like Google enforce to make sure they list the best results for their users. If these rules are not followed your website may be penalized, which could result in lower rankings and decreased interest in your website.

 

Your website needs to rank high in search engines like Google and Bing because users only pay attention to the higher ranking sites. The lower a website is listed in the search engine results pages (SERPs) the lower the chances of a searcher clicking on that website’s listing. There is a very good reason for this behavior. Searchers have learned that search engines list results in order of relevance and trust. Therefore, the highest listings, not including the paid ads, will be the best websites to visit. Knowing this, the searcher typically feels the need to visit only the first three websites and tends to ignore the rest.

 

Those who carry out SEO well can expect great results for their online visibility, valuable traffic and conversions:

 

Google gets over 100 billion searches a month, and a survey from Pew Internet found that 92% of online adults use search engines to find out information. SEO gives you access to a potentially huge and growing market.

The average close rate for SEO leads is 12% higher than the conversion rate for outbound leads. A recent survey by Hubspot also found that only 9% of businesses using inbound marketing with SEO failed to see an ROI. Investing in SEO has a proven ROI for businesses on a global scale.
 
According to Digital Marketing Philippines, 60% of companies have SEO and Content Marketing integrated. Blogging is a top source of traffic and leads for businesses when they are properly optimized for search. Combining SEO with your other online marketing activities will make sure that your efforts are seen by your target audience and you gain more valuable traffic.

 

The Importance of a High Ranking Website


As we rely more and more on online search before making purchases, the search engines are grabbing more market share. If you don’t have SEO in place, people will find it harder to find out about your products and services and you could be losing out to your competitors.


In addition, the explosion of mobile has meant that more people rely on a locally optimized and personalized search. Getting your SEO up to scratch in line with mobile and local search will allow you to stand out to your ideal customers.

 

SEO as an Investment

 
SEO can be carried out cost-effectively, whilst providing you with a high ROI compared to other online marketing activities such as PPC (pay-per-click advertising). Things such as improving the usability of your website and blogging can help you to gain higher rankings for increased traffic. If you can get to the top 3 spots on the first page of Google, for the key search terms of your target market, you could see your conversions rocket without proportionately increasing your spend.
 

Putting SEO into Action

 
Before optimizing your online presence you’ll need to conduct some research into your market and the ways people are searching. This way you can prioritize your SEO together with your other online marketing strategies and make it clear to the search engines and your potential customers about what you have to offer, for improved rankings.

 

SEO is an ongoing process which can be time intensive, however you can speak to us about an affordable, tailored online marketing package for expert help. Find out about our SEO services here, send us a message or schedule a free 30 minute SEO consultation.
 

What is SEO and how does it help my website


What is SEO and How Does it Help My Website?


If you want to be seen online by the people who are most likely to buy from you, you’ll need the help of SEO, or Search Engine Optimization, to be most successful. Over the past 20 years SEO has evolved tremendously and has made possible the highly personalized search experience that we rely on today. But what exactly is SEO, and why is it such an instrumental part of growing your business online?


SEO in a Nutshell


SEO is complex in nature, involving everything from how your website is coded to what you put on social media. However in a nutshell, it is the process of improving the search engine rankings of a website to attract more visitors. Or, as Webopedia puts it –

“SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”


It makes sense that the higher you rank in search, the more likely it is that people will find your website and buy your products and services over others. But investing in your SEO can bring you many more benefits than simply increased traffic.


The Benefits of SEO


Search Engine Optimization ensures that your website stands out to search engines so that they will list you higher for the key search queries of your target customers. By optimizing for search correctly using a combination of technical and creative elements, Google will be able to tell exactly what your business is about. Since most people only look at the first three to five listings, a higher ranking means you will get more visitors. Not only that, but you will get targeted visitors that are specifically looking for what you provide. These people are nearing the end of the shopping phase and are closer to making a purchase, so you’ll be grabbing their attention at just the right time!


If you’d like to know more benefits of SEO, read our next blog on Why Do I Need SEO?


The SEO Specialist – Cracking Open the Nut


SEO is a sophisticated process including a lot of specialized knowledge, activities and techniques. The way I like to try explaining this to inquiring minds is to relate it to something familiar to most people – doctors. Try to think of an SEO expert as being a combination of three different types of doctors working on your website; a primary physician, a chiropractor and a psychologist. Disclaimer: please forgive the over-simplification of the responsibilities of the professions mentioned in the following analogy:


Primary Physician


Your primary physician reviews and monitors your vitals and uses various techniques such as medicine and lifestyle recommendations to improve your overall health and wellbeing. Similarly, the SEO specialist reviews and monitors the performance of your website and online presence, and uses various onsite and offsite techniques to keep it relevant and engaging. A shiny healthy website adhering to SEO best practices will take preference with the search engines.


Chiropractor


A chiropractor checks your spinal structure and makes any necessary adjustments to correct your alignment and improve functionality. Along the same lines, the SEO expert checks your website’s structure and makes any necessary changes to best optimize it for search. Having a good site structure helps people and the search engines understand your site better. This clear understanding will not only improve the user experience for better conversions, but lead to higher rankings.


Psychologist


Your psychologist analyzes your mental health, your personality and how well you relate to others. The SEO expert analyzes your website content as well as the needs and desires of your target audience. Then they can use techniques such as keyword research and link building to ensure that your website is effectively reaching and fulfilling the needs of your visitors. Social reach will increase as happy visitors share your website with their friends. Social shares and links to your content improves search engine rankings, along with your branding.


Make Sense?


I hope this post has helped you gain a better understanding of search engine optimization. SEO is all about providing the right information to search engines so that they can determine which websites to show their users. For more information, or to find out about SEO for your website, you can schedule a free 30 minute consultation with us. Simply head to our contact page to get in touch.