Your Google SEO News Round-up 2017

Your Google SEO News Round-up 2017

 

Google processes nearly 4.5 billion searches per day. As the largest search engine worldwide, with more than a 77% market share, increasing your visibility in Google’s search results should be central to your digital marketing efforts.

 

This is where SEO tactics focusing on things such as user intent, link building and quality content come in. Effectively applying these tactics will not only help Google give you preference in search, but you’ll be better able to engage your most valuable prospects and build a concrete brand identity. However, SEO is a changing and complex thing, which is why you’ll need to be proactive and consider relevant emerging trends and updates when developing your online marketing strategy. 

 

Here we’ll look at some of the major current and upcoming updates to Google and search optimization, which are all geared towards personalizing the user’s search experience.

 

Google My Business gives you better insights

 

Google My Business is a Google interface designed to make it easier for businesses and organizations to manage their online presence and connect with people on Search and Maps. Launched in 2014, Google My Business is especially beneficial for small businesses looking to be found by their local audiences.

 

So what’s new?

 

Well according to Evan Oder from Local Search Pros, two new reporting additions have been seen in some users’ main dashboards. He found insights on the amount of returning customers to a business, as well as the most popular times of business.

 

 

If you’re a local business using Google My Business, you could be able to find out what percentage of people have visited your store repeatedly over a selected time period. This insight is a great addition if you want to better convert and engage with repeat and more lucrative customers.

This preview of the potential new reporting insights could mean that they will be rolled out to all Google My Business users in the near future.

 

Your timeline on Google Maps iOS

 


Previously exclusive to Android devices, the Google Maps ‘Your Timeline’ feature will now be available to iOS users. Your Timeline in Maps lets you keep a record of places you’ve visited, whether a local restaurant or sights across the world. Google is now expanding this feature to include Apple users, which could help businesses with repeat purchases. To best take advantage of this update you’d need to be in the mapped listings (local snack packs) in Google search for your key search terms, shown below:

 

 

New features have also been added to the timeline, such as making it more customizable for users and initiating ‘Place cards’ to display more information about their previous visits.

 

Google’s mobile-first index

 

Since it was announced in 2015 that more people search on mobile than on desktop, Google has been favoring mobile-centric SEO efforts in its Search ranking process. And with the continued increase in mobile phone use and on-the-go search, Google has recently begun testing its mobile-first index. This update, which will be launched early next year, means that Google will use the mobile versions of your website pages to decide where you rank in search. It will resort to the desktop version if there is no available mobile version.

The update will affect both mobile and desktop users, so if your website isn’t yet mobile-friendly, it will impact on how you appear for desktop searches too. Here are our tips on getting up to speed with your mobile marketing

 

 

Suggested video clips

 

It appears that Google has been testing a potential new feature in Search – a “suggested clip”. The clip is a video answer displayed at the top of the search results pages, which when clicked on skips straight to a specific point. For instance, instead of having to wait and watch the introduction in how-to videos, the suggested clip will jump straight to the answer you’re looking for.

 

Videos will continue to thrive as a form of online content and are an essential SEO tool. Forrester estimates that one minute of video is equal to 1.8 million words of text in the message communicated. So with this potential update focusing on video in Search, you might want to look at how videos could work for your business.

 

The Mobile Future

 

Google is placing more emphasis on its Accelerated Mobile Pages (AMP) project to improve the search experience for mobile users. The project was initiated to provide faster-loading web pages for people browsing on their mobile devices. Now after launching its Top Stories AMP carousel last year, Google has added a “related picks” feature which shows underneath the stories.

 

If you have a ‘top story’ that is AMP formatted you could come into the Top Stories carousel for related search terms. The related picks feature expands the potential for your content to be seen and provides it in a way that encourages your audience to better engage with you.

 

In addition, Google has developed “similar items” in mobile image search results. This feature could well display additional product images and links which relate to the search. You can find out how to make your product images eligible for “similar items” here.

 

 

 

Again, these updates highlight the value of making your website mobile optimized, as well as the prominence of image and more interactive forms of content in the marketing mix.

 

Applying the latest trends and updates into your own SEO strategy does take time and a continuous effort, however doing so will help you be seen, stand out above the competition and secure your place in the top results in Google Search. If you’d like help with setting up your SEO strategy or with your online marketing needs, why not call us for a free 30 minute consultation? Head to our Contact page to get started.

 

How to Create SEO Content for Over 7x More Website Traffic

 

How to Create SEO Content for Over 7x More Website Traffic

 
Almost everything visible on your website and about your business online, from your product images and customer reviews, to your contact information and social media posts, is content.
Content marketing is an extremely important part of growing your business online, since content is key to communicating what exactly it is you do and what you stand for.
 
Regularly putting out relevant and interesting content to your target audience can help to convert customers and improve brand loyalty. It’s a way of reminding people of what you can do for them and increasing their interaction with you across numerous touch points. But content is also great for SEO – getting you seen online and increasing your website traffic:

  • The more quality content you produce, the more likely it is that your content will be indexed for the search engines. If you produce content around the key terms that your target market will be searching with, the better chance you’ll have of ranking higher for these terms, which means more valuable traffic to your pages!
  • Consistently updating your website with new content will help with indexing, as well as giving visitors a reason to return. You can get readers to subscribe to your blog or offer extra content to obtain their contact details. Content is a valuable way of creating new leads.

 
In fact, a survey from IBM found that the majority of marketers believe that producing personalized content increases engagement rates. What’s more is that annually, content marketing leaders have been found to experience 7.8 times more website traffic than non-leaders (19.7% vs 2.5% – Aberdeen).
 
This means that creating compelling, targeted and valuable content, can lead you to significant site growth compared with your competitors. But how do you go about crafting content that matters, on the right channels?
 

How to produce SEO content

how-to-produce-seo-content
 
Content Marketing Institute states that ‘the median time people spend on articles is 37 seconds’. You only have a short time to grip your readers and ensure that they continue to read your articles, however producing high quality, relevant content could help to reduce bounce rates and keep visitors on your site for much longer. Improving this engagement on your website will strengthen brand recognition and encourage people to share content or convert, for increased sales.
 
This is all brilliant for SEO too, as the more content and shares you receive, the more links you’ll have back to your website, which is crucial for rankings in search.
 
So how can you make your content effective? Well according to the LinkedIn Technology Marketing Community, there are 3 key elements that can enhance marketing efforts:

  1. Audience relevance
  2. Engaging and compelling storytelling
  3. Content that triggers a response/action

 
In order to hit these 3 elements, you’ll need to consider the following when crafting your content:

  • Using the keywords your audience are searching for, and related keywords, is how you can tell the search engines what your business is all about. Keywords should be included in your article’s title, a few times in the body, as well as in the URL, metadata and image tags. Internal links should also be implemented around keywords for each article. But remember, keywords should blend in smoothly and your content should be as human-friendly as possible.
  • Search engines love quality and unique content. And quality content is associated with longer-form content. It’s been suggested that content of around 1200 words is ideal for first-place rankings.
  • Optimize your content by adding a call-to-action or conversion tactic, to increase engagement.
  • Content should also be optimized externally, by distributing, repurposing or republishing content on other websites.
  • Repurposing your content for a LinkedIn article for example will help your business be seen by a wider audience.
  • Cisco has predicted that global internet traffic from videos will make up 80% of all internet traffic by 2019. Include interactive content forms such as images, videos and infographics. This may help to improve content shares, especially on social media.

 

Developing your content strategy

plan-for-producing-quality-content
 
Producing quality content can be a struggle, so setting a content plan will help you to better structure what keywords or topics to target. If you’re not confident writing on a regular basis however, a digital marketing agency will be able to produce appealing content for your readers whilst boosting your SEO. You can find out more about the content marketing services provided by BA Marketing here.
 
When developing your content strategy, look to other content leaders in your industry and keep up with the latest trends. See what you can do better or adapt to best suit your target audience. Then plan content around the keywords that will aid your business growth, checking them against the competition and demand for them.
 
Initially it would be beneficial to post more regularly, around 2 posts a week, in order to gain more traffic, visibility in search and brand awareness. You can get your staff to chip in as well to make this more manageable. It’s important to measure the results of content and adapt it – content that performs well should be updated and republished or repurposed to ensure optimization.
 
If you’d like to find out more about content marketing and types of content which could work for your business, you can check out our SEO ebook here. Or, why not schedule a free 30 minute consultation with our team so you can discuss digital marketing tactics in line with your business goals? Simply call us on +1 855 422 6224, or head to our contact page.
 

Supercharge Your SEO: 5 Key Ways to Improve Your Website’s Rankings

Supercharge Your SEO: 5 Key Ways to Improve Your Website’s Rankings

As we know, higher rankings in Google’s search results pages (SERPS) equates to more traffic to your website, which is key to your success online. However getting to the top of the search results for your area of expertise isn’t easy. There are hundreds of ranking factors which determine where and if your website will be seen by your potential customers, from how your website is built to your use of images and videos.

 

Although not all of these factors are known – Google likes to be secretive about how websites are ranked – there are some simple ways to boost your SEO. Improving your SEO will not only help you to be found more easily by your ideal audience, it will also help to improve their experience with your business online, which is great for business!

 

On-page SEO – your website

When evaluating your website, search engine algorithms will look at whether all components – links, metadata, images – are working properly and optimized for usability. They will scan your content and see if it relates to users searches, and also check things like how many pages people are viewing and how long they stay on them.

 

Here are 5 elements to consider when reviewing your website’s SEO performance:

On-page SEO

1# Optimize your content: content on your website means all text, images and videos – it’s quite a large chunk of it! It’s a must that your content is relevant, valuable and engaging, as search engines use it to determine what your business is and how it relates to users’ searches. Content must be written with keywords about your brand, products and services in mind, however it’s no use stuffing in as many as you can. Content has to read well and enhance the user experience otherwise you might be penalized for ‘keyword stuffing’. Duplicate content is also a no-no so try to make your content as unique as possible.
If you’re struggling with writing stellar content for your website then get a professional to do it for you. It will save you a lot of time and hassle!

 

2# Metadata: Metadata is small snippets of data which is used to describe individual pages on your website. This allows search engines to understand what each of your pages is all about. You’ll see your metadata come up in the SERPS like so:

Meta Tags describe website pages

Make sure you have meta tags, titles and descriptions on all site pages and that they’re relevant to each individual page.

 

3# Getting up to speed: A study from Kissmetrics found that 40% of website visitors will abandon a page if it takes more than 3 seconds to load. Yep, we all like things as quickly as possible nowadays, so improving your site’s load time could help to retain visitors and also boost your SEO. You can use online tools such as Pingdom, which will show you how long your website takes to load and each page element.

 

4# Internal links: How your site navigation is structured helps the search engines figure out the importance of each page. This means that the more links it has leading to it, the more authority it has and the higher it will rank in SERPS for relevant searches. Win! Therefore, audit your site and check that you’re linking to your most important pages like your key services page, instead of redundant pages with little content.

Boudreaux & Angel Marketing call-to-action buttons

 

5# URL structure: when it comes to your website domain, having a single one is generally better. So if you have a domain: yourwebsite.com and a subdomain: blog.yourwebsite.com, these should be canonicalized to root more traffic to your website and improve its rankings. This may also be the case for pages with very similar or duplicate content, as this will split the ranking signals and could impede SEO. Keep your URLs relevant to each page by making use of keywords, and keeping them simple. For instance yourwebsite.com/pantene-pro-v/full-and-thick is better than yourwebsite.com/products/shampoos/pantene-pro-v/full-and-thick.

 

There is a lot to think about when evaluating your on-page SEO, however most of these key factors can be tweaked easily and will also help to improve your website for your users. For any more advice, you can chat to us about improving your online visibility with excellent SEO. Contact us today for a no obligation, free 30 minute consultation.

Why Do I Need SEO

 

Why Do I Need SEO?

 

In our first blog we summed up what SEO is in a nutshell and briefly talked about how it can help you attract more targeted traffic to your website. Here we’ll go into more detail about why SEO is such a necessary aspect of your strategy for online success and some of the ways you can achieve this:
 

Why You Need SEO

 
If you have a website, you need SEO to get visitors. The goal of SEO is to raise the ranking of your website. You not only need SEO, but you need it done correctly. There are rules that search engines like Google enforce to make sure they list the best results for their users. If these rules are not followed your website may be penalized, which could result in lower rankings and decreased interest in your website.

 

Your website needs to rank high in search engines like Google and Bing because users only pay attention to the higher ranking sites. The lower a website is listed in the search engine results pages (SERPs) the lower the chances of a searcher clicking on that website’s listing. There is a very good reason for this behavior. Searchers have learned that search engines list results in order of relevance and trust. Therefore, the highest listings, not including the paid ads, will be the best websites to visit. Knowing this, the searcher typically feels the need to visit only the first three websites and tends to ignore the rest.

 

Those who carry out SEO well can expect great results for their online visibility, valuable traffic and conversions:

 

Google gets over 100 billion searches a month, and a survey from Pew Internet found that 92% of online adults use search engines to find out information. SEO gives you access to a potentially huge and growing market.

The average close rate for SEO leads is 12% higher than the conversion rate for outbound leads. A recent survey by Hubspot also found that only 9% of businesses using inbound marketing with SEO failed to see an ROI. Investing in SEO has a proven ROI for businesses on a global scale.
 
According to Digital Marketing Philippines, 60% of companies have SEO and Content Marketing integrated. Blogging is a top source of traffic and leads for businesses when they are properly optimized for search. Combining SEO with your other online marketing activities will make sure that your efforts are seen by your target audience and you gain more valuable traffic.

 

The Importance of a High Ranking Website


As we rely more and more on online search before making purchases, the search engines are grabbing more market share. If you don’t have SEO in place, people will find it harder to find out about your products and services and you could be losing out to your competitors.


In addition, the explosion of mobile has meant that more people rely on a locally optimized and personalized search. Getting your SEO up to scratch in line with mobile and local search will allow you to stand out to your ideal customers.

 

SEO as an Investment

 
SEO can be carried out cost-effectively, whilst providing you with a high ROI compared to other online marketing activities such as PPC (pay-per-click advertising). Things such as improving the usability of your website and blogging can help you to gain higher rankings for increased traffic. If you can get to the top 3 spots on the first page of Google, for the key search terms of your target market, you could see your conversions rocket without proportionately increasing your spend.
 

Putting SEO into Action

 
Before optimizing your online presence you’ll need to conduct some research into your market and the ways people are searching. This way you can prioritize your SEO together with your other online marketing strategies and make it clear to the search engines and your potential customers about what you have to offer, for improved rankings.

 

SEO is an ongoing process which can be time intensive, however you can speak to us about an affordable, tailored online marketing package for expert help. Find out about our SEO services here, send us a message or schedule a free 30 minute SEO consultation.
 

What is SEO and how does it help my website


What is SEO and How Does it Help My Website?


If you want to be seen online by the people who are most likely to buy from you, you’ll need the help of SEO, or Search Engine Optimization, to be most successful. Over the past 20 years SEO has evolved tremendously and has made possible the highly personalized search experience that we rely on today. But what exactly is SEO, and why is it such an instrumental part of growing your business online?


SEO in a Nutshell


SEO is complex in nature, involving everything from how your website is coded to what you put on social media. However in a nutshell, it is the process of improving the search engine rankings of a website to attract more visitors. Or, as Webopedia puts it –

“SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”


It makes sense that the higher you rank in search, the more likely it is that people will find your website and buy your products and services over others. But investing in your SEO can bring you many more benefits than simply increased traffic.


The Benefits of SEO


Search Engine Optimization ensures that your website stands out to search engines so that they will list you higher for the key search queries of your target customers. By optimizing for search correctly using a combination of technical and creative elements, Google will be able to tell exactly what your business is about. Since most people only look at the first three to five listings, a higher ranking means you will get more visitors. Not only that, but you will get targeted visitors that are specifically looking for what you provide. These people are nearing the end of the shopping phase and are closer to making a purchase, so you’ll be grabbing their attention at just the right time!


If you’d like to know more benefits of SEO, read our next blog on Why Do I Need SEO?


The SEO Specialist – Cracking Open the Nut


SEO is a sophisticated process including a lot of specialized knowledge, activities and techniques. The way I like to try explaining this to inquiring minds is to relate it to something familiar to most people – doctors. Try to think of an SEO expert as being a combination of three different types of doctors working on your website; a primary physician, a chiropractor and a psychologist. Disclaimer: please forgive the over-simplification of the responsibilities of the professions mentioned in the following analogy:


Primary Physician


Your primary physician reviews and monitors your vitals and uses various techniques such as medicine and lifestyle recommendations to improve your overall health and wellbeing. Similarly, the SEO specialist reviews and monitors the performance of your website and online presence, and uses various onsite and offsite techniques to keep it relevant and engaging. A shiny healthy website adhering to SEO best practices will take preference with the search engines.


Chiropractor


A chiropractor checks your spinal structure and makes any necessary adjustments to correct your alignment and improve functionality. Along the same lines, the SEO expert checks your website’s structure and makes any necessary changes to best optimize it for search. Having a good site structure helps people and the search engines understand your site better. This clear understanding will not only improve the user experience for better conversions, but lead to higher rankings.


Psychologist


Your psychologist analyzes your mental health, your personality and how well you relate to others. The SEO expert analyzes your website content as well as the needs and desires of your target audience. Then they can use techniques such as keyword research and link building to ensure that your website is effectively reaching and fulfilling the needs of your visitors. Social reach will increase as happy visitors share your website with their friends. Social shares and links to your content improves search engine rankings, along with your branding.


Make Sense?


I hope this post has helped you gain a better understanding of search engine optimization. SEO is all about providing the right information to search engines so that they can determine which websites to show their users. For more information, or to find out about SEO for your website, you can schedule a free 30 minute consultation with us. Simply head to our contact page to get in touch.