How to Create SEO Content for Over 7x More Website Traffic


How to Create SEO Content for Over 7x More Website Traffic

Almost everything visible on your website and about your business online, from your product images and customer reviews, to your contact information and social media posts, is content.
Content marketing is an extremely important part of growing your business online, since content is key to communicating what exactly it is you do and what you stand for.
Regularly putting out relevant and interesting content to your target audience can help to convert customers and improve brand loyalty. It’s a way of reminding people of what you can do for them and increasing their interaction with you across numerous touch points. But content is also great for SEO – getting you seen online and increasing your website traffic:

  • The more quality content you produce, the more likely it is that your content will be indexed for the search engines. If you produce content around the key terms that your target market will be searching with, the better chance you’ll have of ranking higher for these terms, which means more valuable traffic to your pages!
  • Consistently updating your website with new content will help with indexing, as well as giving visitors a reason to return. You can get readers to subscribe to your blog or offer extra content to obtain their contact details. Content is a valuable way of creating new leads.

In fact, a survey from IBM found that the majority of marketers believe that producing personalized content increases engagement rates. What’s more is that annually, content marketing leaders have been found to experience 7.8 times more website traffic than non-leaders (19.7% vs 2.5% – Aberdeen).
This means that creating compelling, targeted and valuable content, can lead you to significant site growth compared with your competitors. But how do you go about crafting content that matters, on the right channels?

How to produce SEO content

Content Marketing Institute states that ‘the median time people spend on articles is 37 seconds’. You only have a short time to grip your readers and ensure that they continue to read your articles, however producing high quality, relevant content could help to reduce bounce rates and keep visitors on your site for much longer. Improving this engagement on your website will strengthen brand recognition and encourage people to share content or convert, for increased sales.
This is all brilliant for SEO too, as the more content and shares you receive, the more links you’ll have back to your website, which is crucial for rankings in search.
So how can you make your content effective? Well according to the LinkedIn Technology Marketing Community, there are 3 key elements that can enhance marketing efforts:

  1. Audience relevance
  2. Engaging and compelling storytelling
  3. Content that triggers a response/action

In order to hit these 3 elements, you’ll need to consider the following when crafting your content:

  • Using the keywords your audience are searching for, and related keywords, is how you can tell the search engines what your business is all about. Keywords should be included in your article’s title, a few times in the body, as well as in the URL, metadata and image tags. Internal links should also be implemented around keywords for each article. But remember, keywords should blend in smoothly and your content should be as human-friendly as possible.
  • Search engines love quality and unique content. And quality content is associated with longer-form content. It’s been suggested that content of around 1200 words is ideal for first-place rankings.
  • Optimize your content by adding a call-to-action or conversion tactic, to increase engagement.
  • Content should also be optimized externally, by distributing, repurposing or republishing content on other websites.
  • Repurposing your content for a LinkedIn article for example will help your business be seen by a wider audience.
  • Cisco has predicted that global internet traffic from videos will make up 80% of all internet traffic by 2019. Include interactive content forms such as images, videos and infographics. This may help to improve content shares, especially on social media.


Developing your content strategy

Producing quality content can be a struggle, so setting a content plan will help you to better structure what keywords or topics to target. If you’re not confident writing on a regular basis however, a digital marketing agency will be able to produce appealing content for your readers whilst boosting your SEO. You can find out more about the content marketing services provided by BA Marketing here.
When developing your content strategy, look to other content leaders in your industry and keep up with the latest trends. See what you can do better or adapt to best suit your target audience. Then plan content around the keywords that will aid your business growth, checking them against the competition and demand for them.
Initially it would be beneficial to post more regularly, around 2 posts a week, in order to gain more traffic, visibility in search and brand awareness. You can get your staff to chip in as well to make this more manageable. It’s important to measure the results of content and adapt it – content that performs well should be updated and republished or repurposed to ensure optimization.
If you’d like to find out more about content marketing and types of content which could work for your business, you can check out our SEO ebook here. Or, why not schedule a free 30 minute consultation with our team so you can discuss digital marketing tactics in line with your business goals? Simply call us on +1 855 422 6224, or head to our contact page.