Meet the Team: Jo Boudreaux

Meet the Team: Jo Boudreaux

 

Digital marketing has exploded in recent years and it’s only set to grow, as we continue to carry out business online. According to Forbes the US digital marketing spend will near $120 billion by 2021. Plus, investment in paid search, display advertising, social media advertising, online video advertising and email marketing will account for 46% of all advertising in the next five years. As the generation of digital millennials acquire spending power, digital marketers will play a crucial role in helping businesses to thrive in their competitive online environments.

 

We caught up with our CEO Jo Boudreaux, to ask about the role of a digital marketer in this changing climate and to find out what inspired her to help businesses reach success online through Boudreaux & Angel Marketing:

 

  Tell us about yourself

 

I was born in Florida and raised near Knoxville in Kingston, TN with my older and wiser sister. My father is a Cajun from Biloxi, as you may have suspected from the name, and my mother is from Miami. We moved to Tennessee in 1977 to enjoy the seasons, scenery and the wonderful Smoky Mountains. I have many glorious memories of riding motorcycles with dad on these beautiful country roads.

I am a fun-loving thrill seeker that has had a lot of adventures including sky-diving, racing street bikes and motocross, snowboarding, zip-lining, and skateboarding. I have mellowed out quite a bit over the years, but you can still catch me on the occasional zip-line and out riding motorcycles.

 

I currently live in Knoxville TN with my wife, Terri, our two dogs and two sugar gliders.

 

So when did your career in digital begin?

 

My career began in 1984 when I graduated from DeVry technical university in Atlanta, GA with a new love of programming. I had learned how to code in machine language and loved it! To me, programming and troubleshooting code was like figuring out puzzles; challenging and rewarding. I continued my education in programming and started working as a software consultant. I earned a B.S. in Computer Information Systems from Regis University in Denver, Colorado while working full-time. After 13 years of coding I decided to seek a new challenge so I steered my career toward quality assurance. I found new purpose in ensuring the quality of code and verifying requirements. As I say this I realize how boring it sounds, but I really enjoy finding and fixing problems.

I started building websites for non-profits and friends as a hobby in 2009. I enjoyed getting back into programming and started looking for other website building opportunities. I built one website for our homeowner’s association, another for my sister’s artwork, and a couple for professional associations and I thoroughly enjoyed doing the work.

When I started building websites for local businesses, I reached out to friends in marketing and, following their advice, started incorporating other online tools such as social media, email marketing and marketing automation to get more traffic and increase lead generation for my clients. I learned how to make websites serve as profitable investments for their owners.

 

What motivated you to start your own business?

 

My cousin’s moving speech about my uncle’s legacy sparked my inner journey to figure out the legacy I wanted to leave behind. Terri and I spent some time soul searching to discover what really matters to us and what we could do to make a difference. We decided to use Terri’s retail and management experience and my website and online marketing experience to help non-profits and select businesses (ones that are socially responsible providing products or services that help people) succeed online. Through Boudreaux & Angel Marketing we can offer state-of-the-art services to our clients at a low cost, so that they can effectively reach out to others and make a difference in their own ways.

 

Your services include SEO, content marketing and consulting – why do you think these are so important for local businesses in Knoxville?

 

Actually, our services include designing and building websites, local and organic SEO, and all-in-one marketing packages.

 

An impressive website with compelling content, clear calls to action and expert lead capturing is the foundation of successful online marketing. Your website is your online brochure telling what you do and what problems you solve for your customers. Your website needs to be well-designed and effective so you stand out from your competition.

 

People who are searching for you need to be able to find your website. This is where SEO becomes paramount. Local SEO helps people in your local market find your website and can also facilitate helpful reviews of your business. Reviews are important and are relied upon for buyer endorsements and indications of the kind of service to expect.

 

Our tailored all-in-one marketing packages help you to expertly voice what makes your business valuable and unique online, so that you can say exactly what your customers need to hear to make a purchase. We specialize in lead generation using platforms and offers, and nurturing leads through the buyer journey to close sales. Our packages include marketing automation to improve your follow-up efforts, for customer retention and brand loyalty.

 

What do you think the biggest challenges and opportunities are for a digital marketer?

 

Keeping up with the changing trends and channels. It’s an exciting and welcome challenge to get involved with new ways of reaching and interacting with customers.

Another challenge is extracting insights from big data to make better decisions to improve business processes and gain a competitive advantage. Also, there is a huge opportunity, with all the data pouring in from social media and every single digital process, to make customers feel special and loved with a personalized user experience. The challenge here is to not go overboard and make customers feel stalked and creeped out.

 

Are there any digital marketing trends that you expect to really take hold over the next year?

 

Since mobile devices are part of daily life, location-based data use will continue to grow to deliver customers targeted ads based on proximity. For instance, around lunchtime, a restaurant could send a coupon with an enticing picture of their lunch special to the mobile phones of people nearby. This presents the offer at the right time to the people most likely to bite, so to speak.

Chatbots are making a comeback and have already started gaining ground in the market. Chatbots are rules and AI based programs that live inside messenger apps and can be configured to answer customer support questions, help make purchases, perform scheduling, give advice, you name it.

I believe live video is going to continue to gain ground and become a larger part of internet marketing.

 

Do you have 3 good tips for small businesses starting out their digital marketing?                                                                                                                                                 

  1.   Brand identity: Start with developing your brand identity with logo, color scheme, website, and marketing materials that convey your company’s identity and personality. Create a brand guide that can be used to ensure that all your future marketing materials, emails, and social activity is consistent with your brand.
  2. Buyer personas: Learn everything you can about your ideal customers and create buyer personas. Understanding who they are, what problems they face, and where they go for answers will help you tailor the content and timing of your communications so you can offer solutions to their pain points at the most appropriate place and time.
  3. A compelling and converting website: Invest in a well-designed website that is geared toward converting visitors into leads. Your website is the foundation of your online presence and it needs to educate the visitor but it also needs to tell them why they should buy from you and how to proceed. I’ve seen gorgeous websites, containing all the information a prospect could hope to find, fail to convert because they did not clearly tell the visitor what’s in it for them and what’s the next step. You need clear USP’s that hit home with your ideal prospects and easy and convenient calls-to-action. This is where you use the information from your buyer personas to say the right thing at the right time with the right type of CTA to make it a no-brainer for the prospect to convert.

My bonus tip would be boosting your onsite and local SEO: Build your site’s authority and trustworthiness by developing high quality content that answers the questions your customers are asking and providing actual customer testimonials for visitors to get a feel for what it’s like to work with you and buy from you.

 

And finally, what do you enjoy doing outside of your business?

 

I enjoy riding motorcycles in the twisty mountain roads, hiking to waterfalls, watching movies, spending time with family and friends and playing with our dogs and sugar gliders.

 

Have you got any questions you’d like to ask Jo? If you’d like to find out more about the services at BA Marketing, or to speak to Jo and her team about digital marketing for your business, you can call us on +1 855 422 6224 or email hello@ba.marketing today.