What is SEO and how does it help my website

What is SEO and How Does it Help My Website?

If you want to be seen online by the people who are most likely to buy from you, you’ll need the help of SEO, or Search Engine Optimization, to be most successful. Over the past 20 years SEO has evolved tremendously and has made possible the highly personalized search experience that we rely on today. But what exactly is SEO, and why is it such an instrumental part of growing your business online?

SEO in a Nutshell

SEO is complex in nature, involving everything from how your website is coded to what you put on social media. However in a nutshell, it is the process of improving the search engine rankings of a website to attract more visitors. Or, as Webopedia puts it –

“SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”

It makes sense that the higher you rank in search, the more likely it is that people will find your website and buy your products and services over others. But investing in your SEO can bring you many more benefits than simply increased traffic.

The Benefits of SEO

Search Engine Optimization ensures that your website stands out to search engines so that they will list you higher for the key search queries of your target customers. By optimizing for search correctly using a combination of technical and creative elements, Google will be able to tell exactly what your business is about. Since most people only look at the first three to five listings, a higher ranking means you will get more visitors. Not only that, but you will get targeted visitors that are specifically looking for what you provide. These people are nearing the end of the shopping phase and are closer to making a purchase, so you’ll be grabbing their attention at just the right time!

If you’d like to know more benefits of SEO, read our next blog on Why Do I Need SEO?

The SEO Specialist – Cracking Open the Nut

SEO is a sophisticated process including a lot of specialized knowledge, activities and techniques. The way I like to try explaining this to inquiring minds is to relate it to something familiar to most people – doctors. Try to think of an SEO expert as being a combination of three different types of doctors working on your website; a primary physician, a chiropractor and a psychologist. Disclaimer: please forgive the over-simplification of the responsibilities of the professions mentioned in the following analogy:

Primary Physician

Your primary physician reviews and monitors your vitals and uses various techniques such as medicine and lifestyle recommendations to improve your overall health and wellbeing. Similarly, the SEO specialist reviews and monitors the performance of your website and online presence, and uses various onsite and offsite techniques to keep it relevant and engaging. A shiny healthy website adhering to SEO best practices will take preference with the search engines.


A chiropractor checks your spinal structure and makes any necessary adjustments to correct your alignment and improve functionality. Along the same lines, the SEO expert checks your website’s structure and makes any necessary changes to best optimize it for search. Having a good site structure helps people and the search engines understand your site better. This clear understanding will not only improve the user experience for better conversions, but lead to higher rankings.


Your psychologist analyzes your mental health, your personality and how well you relate to others. The SEO expert analyzes your website content as well as the needs and desires of your target audience. Then they can use techniques such as keyword research and link building to ensure that your website is effectively reaching and fulfilling the needs of your visitors. Social reach will increase as happy visitors share your website with their friends. Social shares and links to your content improves search engine rankings, along with your branding.

Make Sense?

I hope this post has helped you gain a better understanding of search engine optimization. SEO is all about providing the right information to search engines so that they can determine which websites to show their users. For more information, or to find out about SEO for your website, you can schedule a free 30 minute consultation with us. Simply head to our contact page to get in touch.