Why Do I Need SEO


Why Do I Need SEO?


In our first blog we summed up what SEO is in a nutshell and briefly talked about how it can help you attract more targeted traffic to your website. Here we’ll go into more detail about why SEO is such a necessary aspect of your strategy for online success and some of the ways you can achieve this:

Why You Need SEO

If you have a website, you need SEO to get visitors. The goal of SEO is to raise the ranking of your website. You not only need SEO, but you need it done correctly. There are rules that search engines like Google enforce to make sure they list the best results for their users. If these rules are not followed your website may be penalized, which could result in lower rankings and decreased interest in your website.


Your website needs to rank high in search engines like Google and Bing because users only pay attention to the higher ranking sites. The lower a website is listed in the search engine results pages (SERPs) the lower the chances of a searcher clicking on that website’s listing. There is a very good reason for this behavior. Searchers have learned that search engines list results in order of relevance and trust. Therefore, the highest listings, not including the paid ads, will be the best websites to visit. Knowing this, the searcher typically feels the need to visit only the first three websites and tends to ignore the rest.


Those who carry out SEO well can expect great results for their online visibility, valuable traffic and conversions:


Google gets over 100 billion searches a month, and a survey from Pew Internet found that 92% of online adults use search engines to find out information. SEO gives you access to a potentially huge and growing market.

The average close rate for SEO leads is 12% higher than the conversion rate for outbound leads. A recent survey by Hubspot also found that only 9% of businesses using inbound marketing with SEO failed to see an ROI. Investing in SEO has a proven ROI for businesses on a global scale.
According to Digital Marketing Philippines, 60% of companies have SEO and Content Marketing integrated. Blogging is a top source of traffic and leads for businesses when they are properly optimized for search. Combining SEO with your other online marketing activities will make sure that your efforts are seen by your target audience and you gain more valuable traffic.


The Importance of a High Ranking Website

As we rely more and more on online search before making purchases, the search engines are grabbing more market share. If you don’t have SEO in place, people will find it harder to find out about your products and services and you could be losing out to your competitors.

In addition, the explosion of mobile has meant that more people rely on a locally optimized and personalized search. Getting your SEO up to scratch in line with mobile and local search will allow you to stand out to your ideal customers.


SEO as an Investment

SEO can be carried out cost-effectively, whilst providing you with a high ROI compared to other online marketing activities such as PPC (pay-per-click advertising). Things such as improving the usability of your website and blogging can help you to gain higher rankings for increased traffic. If you can get to the top 3 spots on the first page of Google, for the key search terms of your target market, you could see your conversions rocket without proportionately increasing your spend.

Putting SEO into Action

Before optimizing your online presence you’ll need to conduct some research into your market and the ways people are searching. This way you can prioritize your SEO together with your other online marketing strategies and make it clear to the search engines and your potential customers about what you have to offer, for improved rankings.


SEO is an ongoing process which can be time intensive, however you can speak to us about an affordable, tailored online marketing package for expert help. Find out about our SEO services here, send us a message or schedule a free 30 minute SEO consultation.